- 国家 UK
- 行业 文化
- 人 5
剑桥文学节 是一年一度的读书节，全英国都很有名吗. 自2003年以来, the unique city of Cambridge has been hosting meetings with people of literature, 科学家们, 和思想家. 目前，CLF有两个版本——春季和冬季. Both of them have a total of about 350 authors and speakers – both recognized, outstanding authors as well as debutants at the beginning of their creative careers.
因为突如其来的新冠疫情, the spring edition of the CLF could not be organized in the magnificent interiors of the Cambridge Science Center. 然而，CLF团队决定继续行动，并保持节日运行. In April they came up with the idea for a digital version of the festival with videos and audio podcasts. This form of the festival made it possible to keep the festival running and to reach new audiences online. The next step was to deepen the digital experience and have the festival in the form of video streaming, 直播和共享视频库. And it was the 网投十大信誉平台 team that helped to complete this challenge.
The main goal of this project was to prepare a completely new platform enabling paid access to audio and video materials. 另外, 按要求, 用户应该能够订阅该平台, 就像在任何其他流行的流媒体平台一样. 然而，最大的挑战是时间. 秋冬版的节日有它的时间设定, 所以在计划阶段, 十大靠谱网投平台必须预见任何可能出现的障碍. Fortunately, thanks to the great cooperation between the 网投十大信誉平台 and CLF team, we made it. The users received a fully functional platform and could virtually meet with their favorite authors.
以前, the 剑桥文学节 website was a simple website about the festival, 展示照片和文章. The new version of CLF is a content distribution platform that enables the festival to run in digital form.
Users can support the festival by purchasing access to online streamed events or previously recorded content. 另外, it is possible to access all the materials available on the platform within the annual subscription. 此外, 通过订阅不同的访问级别, 用户可以获得与节日相关的额外奖励和折扣.
除了播放器的功能, the website has received a new architecture and look of the content related to the festival. 用户可以在这里找到单个事件的详细描述, 专为艺术家而设的子页面, and thanks to a friendly search engine they will quickly find content dedicated to their favorite authors.
但是CLF平台不仅仅是用户看到的. It’s also a management panel for text and video content management and an integrated system of user relations management. 该平台与CLF团队使用的CRM集成在一起. 这使得节日的运作更有效率.
即使当节日回归到传统的物理形式, the new platform will be a great place to distribute content to viewers from all over the world who cannot come to Cambridge personally.
设计 & UX
The graphic concept of the CLF platform was provided by the festival team. Changes in the layout and improvements of UX were made in cooperation with the ASPER team. 十大靠谱网投平台有几个非常有价值的工作坊，在此期间设计师们, 项目经理, programmers and marketing specialists worked out the final look of the platform.
The key element from the user experience perspective was that the website was simple and intuitive from the beginning. The viewers of the festival’s content are people who are fluent in the digital world as well as those who spend less time using the Internet every day. 因此, we had to prepare such a solution that would make the platform easily accessible to everyone. That is why the platform was divided into several, well-described thematic sections. CLF Player is free of unnecessary functions and it only focuses on the most important elements and easy navigation. 购买权限的过程是明确的, 不会产生无意义的点击, 用户路径上的所有屏幕都经过精心设计.
剑桥艺术节是一个公认的品牌. 它有一个确定的视觉识别, 其中一个关键元素是黄色和黑色, 一个特定的字体集, 以及一种典型的图形和照片. 就像真正的节日发生的内部是独特的, the graphic design of the platform reflects the character of the festival. 它的力量在于简洁和现代的优雅.
这项技术 behind the CLF website is a combination of well-known and appreciated platforms and dedicated solutions provided by the ASPER development team. 网站本身是基于WordPress CMS的. Our programmers have prepared unique sections with easy parameterization from the administrator panel. 特殊的布局可以自由编辑, 复制, and are also described in detail so that matching the expected appearance is easy for anyone who will manage the site. The admin panel also includes separate sections on the page and a dedicated video management panel.
Features related to the service of paid access and subscription are based on WooCommerce. It is a proven and reliable system, which we have supported with several additional functions.
集成和API是项目中非常重要的元素. First of all, we implemented integrations with the external Vimeo platform. 这为CLF提供了一个可靠的在线流媒体和视频托管平台. An important aspect when choosing a streaming service provider was the possibility of securing video materials from open access. Vimeo在这里工作得很好.
Our team, using an external API, also implemented a two-way integration with ThankQ CRM. 作为一个结果, the most important data from the platform flows smoothly to the system used by the festival staff. 还部署了与Mailchimp的集成, 因此，与用户的沟通是以专业的方式进行的.
十大靠谱网投平台还关注SEO优化和平台效率. CLF is based on unique content, which should be quickly available and easy to find in Google. The CLF team is aware of this and when managing the content on the site applies our recommendations and best practices.